Renaud Craenhals and Christophe de Viron are childhood friends. Both come from the business world, which says nothing about their epicurean sins: they both love sweet breakfasts!
When they were barely 15 years old, the two boys were already delivering fresh rolls and buns on their bicycles to earn pocket money.
When they grew up, their attraction to real, flavourful products, the kind which make weekend brunch so delicious, led them to make the products which didn’t live up to their standards: tasty breakfast products, with healthy ingredients, from original recipes, artisanal and sustainably made.
With this set of requirements, Renaud and Christophe went to work !